MEET HAIDI - YOUR NEW HOSPITALITY SALES SIDEKICK
HAIDI’s superpower? Spotting problems and solving them before most people even notice. With years of hands-on experience in hospitality sales, the HAIDI Founders saw a major gap in the industry: operators were flying blind when it came to understanding their customer journey and bookings data — and missing big opportunities because of it.
So, together, they built HAIDI — a clever sales operating system designed to track, analyse, and improve every touchpoint in the guest experience. Think of it as your always-on sales brain: pushing smart actions to your team, boosting top line sales, and helping you drive spend per head — without the guesswork.
HAIDI harnesses data and AI to show you what’s working, what’s not, and what to do next. No more mystery metrics. No more missed chances. Just smarter decisions and better results.
With HAIDI, your sales don’t just grow — they soar
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MEET THE HAIDI TEAM
AMBER STAYNINGS
CEO and Founder Amber is a hospitality leader with over 20 years experience in pre-booked sales. Amber conceptualised HAIDI as a solution to problems she has seen operators face time and time again accross the industry.
CLIVE WATSON
Chairman Clive Watson is a seasoned entrepreneur in the pub and hospitality sector, known for founding and leading several successful pub groups. He co-founded and led ventures like Tup Inns and Capital Pub Company, the latter of which was sold to Greene King for £93 million in 2011. In 2011, Watson co-founded City Pub Group. Under his leadership, the company grew rapidly and prioritized employee engagement, including offering share options and profit-sharing for staff. Watson is recognized for his innovative approach to pub management and commitment to creating community-focused establishments.
ED CHRISTMAS
COO and Co-Founder, Ed joins HAIDI with a career of hospitality sales experience. He has led Bums On Seats as Managing Director and previous experience with Design My Night. (RMI 30 under 30 Award Winner)
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